Posts tagged with 'western cape'

 

Study Proves Radio’s Winning Efficiency For SoCal Auto Dealers.

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The first automotive research study fielded exclusively for Southern California radio uncovers some important new findings about the value of AM/FM radio for today’s competitive auto industry. “The Automotive Path to Purchase Study,” conducted by Nielsen for the Southern California Broadcasters Association (SCBA), is being used to convince automotive clients and agencies to make broadcast..
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Magna Forecast: Internet, Led By Mobile, To Pass TV Ad Sales.

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Driven by mobile, social and video, the internet has surpassed television as the No. 1 category for ad spending. According to a new Magna Global forecast, digital media will represent 40% of total global ad spend this year, while television claims 36%. And within digital, mobile emerges as the dominant force, commanding 54% of all..
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Minal Patel Named Project Manager at Mediabase.

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Minal Patel has been promoted to project manager at Mediabase. Patel joined the company in 2008 as the director of client services and has advanced through various departments in the company. “Minal will play a key role in leading our new user interface design,” President/CEO Philippe Generali commented. “She has done a terrific job of..
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Lois Lewis Named APD/MD at KNIX.

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iHeartMedia country KNIX (102.5) Phoenix has awarded midday talent Lois Lewis with the title of assistant program director/music director. She fills the role left with Anthony Allen’s move to the company’s country combo KASE-FM (100.7) and KVET-FM (98.1) Austin, TX – where he is program director and hosts afternoons on KASE. “I’ve worked with Lois..
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Radio Must Prep Strategically For Strong Back To School.

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Summer may officially be a week away, but retailers are already looking ahead to fall and the back to school shopping season, which is expected to be strong. eMarketer sees back to school retail sales growing 4.6% to $857.2 billion this year, compared with 2016 levels. Back to school is big business for radio stations..
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Honors For Jācapps, Jacobs’ Mobile Strategy Arm.

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Corp! Magazine has name jācapps one of Michigan’s Economic Bright Spots of 2017. The mobile strategy and application development arm of Jacobs Media was honored June 8 at a ceremony held in Detroit and will be featured in the July/August 2017 print issue of the magazine. “jācapps is a Michigan success story,” COO Bob Kernen..
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Radio Groups Enjoy Second Day Of Wall Street Winnings.

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For a second consecutive day, radio stocks are enjoying something of a rally on Wall Street. After jumping 2.4% on Monday, Beasley Broadcast Group rose another 2.3% Tuesday to close at $10.95. Cumulus Media, which has been in a serious stock slide and has fallen out of compliance with NASDAQ’s minimum listing threshold, improved 3.6%..
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Apple Finally Delivers On Limited But Useful Podcast Data.

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While the bulk of podcast listening—70%, by some estimates—occurs on the Apple podcasting app, up to now, Apple provided only the number of downloads and no additional numbers. But podcasters have finally received the word from Apple they’ve long been waiting for: The tech giant will dole out at least some hard data on podcast..
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We’re only human, after all, and radio connects us

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Hundreds of broadcasters and music executives from around the world recently united at the Worldwide Radio Summit in Hollywood, California. I was invited to speak with peers on the complicated relationship between science and art. The panel included key industry leaders including Kurt Johnson, senior VP of programming at Townsquare Media; Michael Martin, senior VP..
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Traffic a major driver in powering drive time radio

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The latest BRC Radio Audience Measurement (RAM) numbers, which were for the first full year of research, continue to reflect longer listening times and a listening curve that no longer has sharp peaks that stand out during the drive time periods. But this does not mean that drive time radio is any less important. MICHAEL..
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