The first automotive research study fielded exclusively for Southern California radio uncovers some important new findings about the value of AM/FM radio for today’s competitive auto industry. “The Automotive Path to Purchase Study,” conducted by Nielsen for the Southern California Broadcasters Association (SCBA), is being used to convince automotive clients and agencies to make broadcast..
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Study Proves Radio’s Winning Efficiency For SoCal Auto Dealers.
Minal Patel Named Project Manager at Mediabase.
Lois Lewis Named APD/MD at KNIX.
Radio Stocks Don’t Feel The Pain Of Media Tech Tumble.
Apple Finally Delivers On Limited But Useful Podcast Data.
Primedia Broadcasting rolls out strategy with more line-up changes
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Primedia Broadcasting has continued to roll out strategic changes to its station line-ups with new announcements for KFM and 947. In a statement, company CEO Omar Essack explained the reasons for the changes. “We acknowledge that there have been multiple changes across Primedia Broadcasting stations since the beginning of the year, and we want to..
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ESPN Radio Abruptly Yanked In Pensacola.
IHeartRadio Canada—Million-Download App, No Looking Back.
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The iHeartRadio Canada app has just surpassed 1 million downloads less than a year after being made available. The app was launched in October 2016 and has been a consistent Top 10 app in the Apple and Google Play stores. It is the No. 1 Canadian-made music app. Also, iHeartRadio Canada is bringing its concert..
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