Teken in op U gunsteling platform en laai die unieke mooi maar kragtige lied nou af.
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Nuwe Afrikaanse Musiek Vrystelling: “Net Ons Riviere Loop Vry”!
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HOT NEWS:- Entercom Moves Into Network Radio Biz With Unwired Entry.
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Aiming to increase ad rates for inventory it was selling at deep discounts, Entercom on Tuesday announced its entry into the network radio business via a new unwired network. Entercom Audio Network won’t involve increasing spotloads at its radio stations, the company says. Rather it intends to regain control of inventory that it had been handing over to third party resellers and offer it as part of a new national platform.
Speaking to investors during Entercom’s first quarter results call on Tuesday, CEO David Field said the network will allow the company to “meaningfully enhance our yield by transitioning out of a poor sales channel and shifting that inventory into higher value channels,” which also include a still-under-construction national business development initiative.
The company says Entercom Audio Network will allow it to capitalize on its scale of 235 stations and reach of 112 million monthly listeners to participate directly in the $1 billion netw
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HOT NEWS:- Radio Has Fully Embraced Data Delivery In The ‘Age Of Outcome.’
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As data becomes increasingly essential to advertisers, while media platforms are digging deeper to deliver numbers and credible ROI to marketers, technology pundits are calling this the “age of outcome.” And radio has gotten with the program.
In a new blog post, the Radio Advertising Bureau says, “Data helps us reveal insights and craft stories of real outcome that enable advertisers to create relevant messaging for their audiences – messaging that will ultimately equate to high value touches with their consumers.”
In its Radio Matters blog, the RAB adds, “There are many rich and robust data stories coming out of radio that shed light on the interests and behavior of loyal and passionate consumers.” In hand, data is driving successful campaigns for brands that are “leveraging the insights to optimize and reinvest in their plans, messaging, promotions and schedules on radio stations across the country.”
In the ROI arena, the RAB
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Hot News:- Entercom Adds AM Simulcast For ‘The Game’ In San Francisco.
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Entercom has launched a new sports outlet, “1550 The Game” KGMZ San Francisco, which will simulcast programming content from “95.7 The Game” KGMZ-FM. The new “Game” in town will also air Oakland A’s baseball when there is a conflict with Golden State Warriors basketball on KGMZ-FM.
“With the overlap of play-by-play between our athletic partners, we launched sports content on the AM frequency to provide our fans with more options to listen to all of their favorite games,” senior VP/market manager Gregory Nemitz said. “This also gives us the opportunity in the future to create additional exclusive programming on 1550-AM to super serve Bay Area sports fans.”
The weekday on-air lineup now heard on both “95.7 The Game” and “1550 The Game” features: Joe Fortenbaugh, Lorenzo Neal and Dan Dibley (6-10am); Matt Steinmetz & Daryle “The Guru” Johnson (10am-12pm); “The Greg Papa Show” with Greg Papa and Bonta Hill (12-3pm)
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Saga Launches new ‘Pure Oldies 97.3’ In Asheville.
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Saga Communications has launched a new oldies station in Asheville, NC as “Pure Oldies 97.3,” which debuted Monday on the Asheville, NC-licensed translator W247BV at 97.3.
OM Neal Sharpe told the Citizens Times that the station aims to appeal to the Baby Boomer generation, many of whom call the area home now. “People are retiring to Western North Carolina and especially the Asheville area and we felt like let’s provide this music to them,” he said. “It’s the soundtrack of their lives.”
“Pure Oldies 97.3” is playing music from ‘50s and ‘60s, including songs from Elvis Presley, Chuck Berry, the Supremes, the Beatles, Herman’s Hermits, the Beach Boys, the Shirelles, Little Richard and Bill Haley and the Comets. “It’s like having the founders of the Rock Hall of Fame on your radio,” Sharpe said in a release.
Added cluster GM Chris Hoffman, “Pure Oldies 97.3 fills a gap in local radio for local listeners who felt
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Radio News:- Westwood One Podcast Network Debuts ‘Opie Radio’ On May 9
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The official date has been set for the debut of “Opie Radio” on the Westwood One Podcast Network. Gregg “Opie” Hughes will host a twice weekly podcast with the first episode publishing on Wednesday, May 9. New shows will be released on Mondays and Wednesdays, with a “big reveal” promised for the inaugural podcast.
“Hey, it’s Opie, I’m so excited to be in this cold conference room to promote my new podcast that’s dropping, the kids use dropping, right? May 9th,” he says on the teaser episode. Describing the new venture, Hughes says “I’ve had it with being in a radio station rotting day after day after day. So, I’m gonna pretty much hit the streets,” he explained. “I’m gonna be podcasting where all my friends hang out and I’m gonna be podcasting in places that I really like being at like at the beach fishing.” Opie said he was “thisclose” to retiring and fishing all day “and then I get a call from [WWO senior VP digit
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Well Looking Back At The Importance Of AM Radio.
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When the power goes out, a $5 transistor radio is more valuable than a $500 smartphone. That is certainly a lesson learned from last September’s Hurricane Maria in Puerto Rico, which left residents with a single source of information: AM radio. Just how valuable it became is the subject of an in-depth feature in Columbia Journalism Review, titled “After Hurricane Maria, AM radio makes a comeback in Puerto Rico.”
As the hurricane approached last fall, many television stations knew they would lose power and actually shuttered during the storm. Wifi was decimated, leaving “old-fashioned” radio as the single media lifeline. “Maria erased the world of journalism in Puerto Rico,” says Carolina Rodriguez Plaza, production manager for the news team at WORA-TV Mayagüez. “It reemerged in a new form, with radio playing an important role.”
As Hurricane Maria’s 150-mile-per-hour winds toppled power lines and torrential rains grounded out the is
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Brad Kelly: Having a ‘Light Bulb Moment’ With Radio.
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Radio’s ability to reach more consumers on a weekly basis than TV or smartphones has major brand marketers rediscovering its ability to connect with consumers. Advertisers are having a “light bulb moment” with radio, says Nielsen Audio managing director Brad Kelly in an interview with MediaVillage.
“Now, the pendulum is swinging towards radio and audio as a whole,” Kelly tells journalist Alli Romano, who has covered digital media, radio and broadcast and cable TV for industry publications including Inside Radio, Broadcasting & Cable, TVNewscheck.com and Multichannel News. “Billion-dollar advertisers are re-discovering the power of radio and how it can augment, supplement and amplify their campaigns.”
Consumer packaged goods giants have begun to funnel dollars back into radio– Procter & Gamble invested $6.7 million in radio in the first half of 2017, six times more than in the same period in 2016 according to Kantar Media
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SCBA Series Aims To Educate Radio Sellers About Digital.
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With digital advertising surpassing television as the richest ad medium, radio sellers need to stay on top of the fast growing digital ad space and how it impacts radio. To help educate the industry, the Southern California Broadcasters Association (SCBA) has published a series of brief essays on all aspects of digital advertising.
The trade group says its new Digital Information Series is designed to assist members in understanding digital and how to position radio and its own digital platforms as “an important and essential partner to clients.” Each installment in the series is devoted to one subject and provides information “to engage and provoke creative thinking” for sellers in their meetings with clients and new prospects.
“The need for our member sales teams to have a solid working knowledge of non-radio digital platforms is critical to radio’s future,” SCBA president Thom Callahan said in a release announcing the series.
$10 Million received by Seattle’s KEXP From An Anonymous Listener
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KEXP-FM Seattle (90.5) has received one of the largest ever bequests to an individual public radio station. An anonymous listener, identified only as Suzanne, left nearly $10 million to the trend-setting adult alternative station.
The station says the surprisingly generous donation will be used for a number of music and media education programs, to help fund KEXP’s digital content strategy and to allow the station to expand and experiment with radio and online music programming. Inspired by the donation, KEXP has also created a new planned giving initiative, the Reverb Society.
The donor was celebrated with a special set of programming during KEXP chief content officer Kevin Cole’s afternoon program. “We intend to honor her legacy in every step we take in stewarding these funds,” Cole said. “Suzanne’s love of music, her support for artists, her sense of philanthropy and service to the community, and the joy she found in exploration and disc
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